Brinks Home refreshed its internal messaging, updated employee benefits, implemented cross-functional teams, and started employee resource groups that could strengthen a culture of diversity and inclusion. Phase one of the executives’ brand strategy effort involved first looking inward. The new appointments include Kevin Lyons to chief people officer and head of human resources, Wade Gibson to SVP of Network Sales, and Kelly Atkinson to chief commercial officer. “We are committed to ensuring that we never stop improving, and that we continue to innovate our products and services to best serve our customers and partners.”Īccording to Niles, who is also new to the chief executive role, the company improvements will enable Brinks Home to set a new standard for the smart security industry.įor starters, senior leadership now has a diverse perspective that will allow the Brinks Home team to “think outside the box” in terms of what the company offers to customers and partners, Niles says. “Our mission is simple, it’s people-centric,” CEO William Niles said in a statement. The overall goal? To provide a “best-in-class experience” for Brinks Home’s customers and partners in North America and Puerto Rico.
Brinks security full#
In an effort to further its mission to “revolutionize the smart home security industry,” the executive team at Brinks Home has launched a full company transformation over the past year, one that encompasses all aspects of the organization.Ĭhanges include new senior leadership, improved corporate culture, the implementation of a Transformation Office, and a revamped brand strategy. Brinks Home, a Dallas-based home security and alarm monitoring company, is starting its new beginning.
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